While the AirTran name will soon be leaving the market in Memphis, there was still one last opportunity to celebrate the long partnership between AirTran and Memphis International. In the July issue of the AirTran in-flight magazine GO, Memphis International took out an ad in honor of the 16 years of service and the new destinations.
Beginning August 11, Southwest Airlines, through its AirTran Airways Subsidiary, launched four new Memphis flights to three new AirTran routes; twice a day between Memphis and Chicago Midway, and once daily service between Memphis and Orlando, and Memphis and Baltimore/Washington. This is just the first of a series of moves into the Memphis market by Southwest.
Southwest Airlines will officially enter the Memphis International Airport with its Southwest brand on November 3, 2013. At that time the AirTran service to Chicago, Orlando and Baltimore/Washington will convert to the Southwest brand. At that same time Southwest will also add two new daily non-stop service destinations from Memphis – Houston Hobby and Tampa.
Upon completion of the service additions and change of AirTran flights to Southwest, the airline’s presence in Memphis will be:
• Two daily roundtrip flights between Memphis and Chicago Midway
• One daily roundtrip flight between Memphis and Baltimore/Washington
• One daily roundtrip flight between Memphis and Orlando
• One daily roundtrip flight between Memphis and Houston
• One daily roundtrip flight between Memphis and Tampa